“It takes more than a letter, a list and a little bit of luck to build a successful mailing program.”

Obtaining new donors:

The three key components consist of the appeal, format and prospect list, and these must be carefully selected if the desired results are to be obtained.

In addition, the record keeping procedures must be designed to provide reliable data to evaluate the initial test and continuation mailings as well as the long-term performance of the newly acquired names.

At Development Associates we test and mail hundreds of new donor acquisition lists each year. The results provide a reliable method of evaluating the quality of each list, the mailing package and the appeals as well as providing an indication of the long-term value of the new donors.

With this data we are able to eliminate the guesswork and realistically design a program to achieve the desired results.